Covering the cities of Oakley & Brentwood and the Hwy 4 Corridor, King Mogey presents....BROAKLEY.com

Wednesday, May 13, 2009

7/11 Tricking Customers to Overpay


7/11 located on Main street in Oakley at the corner of Empire and Main has come up with a new sales tactic. The discount shown above shows that all 2 Liters are on sale 2 for $3.00. Consumers looking for a good deal will often grab a second 2 liter of soda and go to the checkout stand.
Trick 1. Most likely you have more than just the soda and when you get rung up at the cash register you don't notice that they don't give you the discount.
Trick 2. They no longer have the totals pointing towards the customer so that you don't see the individual items being rung up.
Trick 3. The Credit Card machine doesn't show your final total either when you swipe your card.
Trick 4. If you notice you got overcharged for the soda they tell you that the discount is for the other brand which you didn't purchase.
Trick 5. If you take the time to go back and read the discount sign it does say that it's for All Brands. However the trick was they left the discount sign up after it expired April 30th. I found the above discount posted along with several other ones yesterday that were all expired.
When I questioned the employee about it he agreed that it was underhanded, but as an employee couldn't do anything about it.
Final outcome was they wouldn't honor the advertised price and they wouldn't remove the incorrect advertising because it attracts peoples eyes and makes them purchase more.
In grocery stores if the shown price is different than the price that gets rung up, that item is free. I'm not sure if this is a law or just good business. But this 7/11 store doesn't seem to see the problem with what they are doing.

6 comments:

Anonymous said...

It's actually a law that they honor the price. Even if something that didn't belong was put in an area with other discounted items, law states that they need to honor it. I'd call the cops on their arse since what they are doing is illegal.

Anonymous said...

Do you think the police would do anything about it or have the authority to do anything? Or is it up to Better Business Burea?

What do you think about the loophole that the Advertising clearly states an end date? Even though the end date was over 15 days ago?

Anonymous said...

Its either lazy or complete cheezeball.

Rather Be Fishin

Anonymous said...

Speaking of tricking customers. A store tried to charge me a 'California Redemption Value', (CRV), fee when buying ice. Keep your eyes open as there are many scams out there.

Anonymous said...

The 7-11 on Hillcrest and Lone Tree in Antioch posts diferent prices for gas on there signs at the diferent entrances 6 cents higher on the Lone Tree side for regular and midgrade and 4 cents higher for premium. Its been like that atleast a week. I told the clerk on Saturday.

Anonymous said...

Contact the Contra Costa DA's office ... Oh that's right I forgot they only deal with felonies or a very high profile case if it's an election year... looks like we're on our own.